Partner with La Rosa Chicken and Grill and bring our signature flavors to your community.
La Rosa Chicken & Grill is a modern fast-casual brand designed for today’s busy lifestyles. Every dish is crafted with all-natural ingredients, free from preservatives and shortcuts, delivering food that feels good and tastes even better.
Our menu highlights signature favorites, including succulent rotisserie chicken marinated with natural rosemary and herbs, tender fall-off-the-bone baby back ribs, golden crispy chicken reminiscent of home-cooked meals, fresh and healthy salads and platters, house-made sides, perfectly battered finger foods, and grilled sandwiches and wraps prepared to order.
With a strong brand, a diverse customer base, a simple yet effective business model, and ongoing support for success, we are ready to answer your questions and explore available opportunities in your market.
CEO & Founder of La Rosa Chicken & Grill
Vincenzo Pugliese is the Founder and CEO of La Rosa Chicken & Grill, which opened its doors on July 5, 1994, in Marlboro, New Jersey. What began as a dream fueled by passion and a small savings quickly became a local favorite, built on Vincenzo’s unwavering commitment to quality, family, and tradition.
Growing up surrounded by the rich flavors of his heritage, Vincenzo wanted to bring those comforting, old-world recipes to his community, but with a modern touch. He carefully sources only the freshest, premium ingredients, ensuring each dish bursts with authentic flavor while meeting today’s standards for quality and nutrition.
“I expect my franchisees to be hands-on operators with an entrepreneurial background and solid business relationships established in their communities.”
Picture stepping into a modern fast-casual restaurant, where rows of rosemary-marinated chicken sizzle over an open flame. The aroma fills the air as your eyes take in a variety of fresh salads, wholesome sides, and an array of made-from-scratch dishes that make it hard to decide where to start.
Now imagine this is your restaurant, and all these delicious meals are prepared and delivered to you. That’s the opportunity La Rosa Chicken & Grill provides, you focus on running the business while we handle the cooking.
When you become part of La Rosa through one of our roasted chicken franchises, we take care of the hard work so you can thrive. After all, as a franchisee, you’re joining a family.
Becoming part of the La Rosa Chicken & Grill family is something to take pride in. Founded 25 years ago by Vincenzo Pugliese in Marlboro, New Jersey, La Rosa has grown into a thriving multi-franchise brand, now operating 12 restaurants and a Food Truck across New Jersey and New York.
Food trend experts recognize chef-driven, fast-casual concepts as one of today’s hottest and most enduring trends. But fast casual is not the same as fast food. With La Rosa Chicken & Grill, enjoying healthy, made-from-scratch meals is easier than ever, whether you choose to dine in, order online, take out, or have it delivered.
The La Rosa Chicken & Grill franchise is designed as a comprehensive, turn-key program, covering everything from site selection and restaurant buildout to supplier partnerships, staff recruitment, training, and grand opening support. We provide ongoing guidance because your success is our success.
When it comes to buying a franchise restaurant, we offer a winning combination of excellent support, a great product, and a relatively low-cost start. These are but a few of the many reasons to join the La Rosa family.
